The Best Practices for Making and Editing YouTube Videos

In order to make and edit YouTube videos that rank highly and attract viewers, you must first identify what problems people are looking to solve. Keyword research tools such as Google AdWords Keyword Planner and semrush.com can help you determine what people are searching for. Once you have a list of potential keywords, script out your video using a tool such as Celtx or Final Draft.

Next, begin filming. If you are filming yourself, use a tripod to keep the camera steady. If you are filming someone else, have them sign a release form so you have the legal right to use their likeness in your video. Once you have all of your footage, start editing using a program such as Adobe Premiere Pro, Apple Final Cut Pro, or Sony Vegas Pro.

After your video is edited, add subtitles using a program such as Aegisub or a free online closed caption generator such as Rev.com or SubtitleBee. Finally, export your video and upload it to YouTube. Be sure to include keyword-rich tags and a description so people can find your video. Also, include a link back to your website or blog so people can learn more about your company or product. By following these best practices, you will be well on your way to creating high-quality, keyword-optimized YouTube videos that will help you attract and retain viewers.